Paradigm Shift Education Customer Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

Contact details

Email: [email protected]

What information we collect, use and why

We collect or use the following information to provide and improve products and services for clients:

- Names and contact details

- Addresses

- Occupation

- Payment details (including card or bank information for transfers and direct debits)

- Transaction data (including details about payments to and from you and details of products and services you have purchased)

- Video recordings

- Audio recordings (eg calls)

- Records of meetings and decisions

We collect or use the following personal information for the operation of client or customer accounts:

- Names and contact details

- Addresses

- Purchase or service history

- Account information, including registration details

- Marketing preferences

- Technical data, including information about browsers and operating systems

We collect or use the following personal information for information updates or marketing purposes:

- Names and contact details

- Addresses

- Marketing preferences

- Purchase or account history

- Website and app user journey information

- IP addresses

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

·- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

- Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

- Your right to withdraw consent – When we use consent as our lawful basis, you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

Our legitimate interests are:

- We rely on legitimate interests to use personal information to help us operate, maintain and improve the training, courses and education-support services we provide. This includes understanding how clients use our services, ensuring our systems (such as Go High Level, Stripe and Zoom) function correctly, and making improvements that benefit our clients. We only use the minimum information necessary, and this processing does not override the rights or interests of our clients. No children’s data or special category data is involved.

For more information on our use of legitimate interests as a lawful basis, you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

Our legitimate interests are:

- We rely on legitimate interests to send relevant information and marketing updates to existing customers about similar services they have previously purchased. We only use the minimum information required; individuals can unsubscribe at any time, and this does not override their rights or interests.

For more information on our use of legitimate interests as a lawful basis, you can contact us using the contact details set out above.

Where we get personal information from

- Directly from you

How long do we keep information

Client account information
Retained for 6 years after the client’s last interaction with us.
Reason: To maintain accurate business records, respond to queries and meet tax/audit requirements.

Course enrolment records, training attendance and service delivery notes
Retained for 6 years after completion of the service.
Reason: For evidence of delivery, managing disputes and supporting returning clients.

Email marketing subscriber data (held in Go High Level)
Retained until the person unsubscribes or until 24 months of inactivity, whichever is sooner.
Reason: To ensure email lists remain accurate and only contain people who still want to hear from us.

Lead magnet downloads and general leads (Go High Level)
Retained for 24 months from the last interaction.
Reason: To follow up on interest and maintain accurate marketing records.

Financial records, invoices and payment information (Stripe and internal records)
Retained for 6 years from the end of the financial year in which the transaction took place.
Reason: Required by UK tax law.

Contractual documents (agreements with clients, suppliers and freelancers)
Retained for 6 years after the contract ends.
Reason: To manage disputes and evidence our obligations.

Customer support enquiries (email, forms, messages submitted through Go High Level)
Retained for 24 months from the last interaction.
Reason: To manage follow-up queries and improve service.

Zoom call logs and recordings (only if recordings are made)
Recordings are kept for 12 months unless required longer for course delivery; call logs are retained for 24 months.
Reason: To provide access to training sessions and maintain service quality.

Freelancer access logs or notes created while delivering services
Retained for 24 months, unless linked to a client file that must be retained for 6 years.
Reason: Operational necessity and quality assurance.

Website analytics data (aggregated or anonymised)
Retained for up to 26 months.
Reason: Standard analytics retention and performance monitoring.

For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.

Who we share information with

Data processors

Go High Level (CRM and marketing automation platform - based in the USA)

This data processor does the following activities for us: They provide our customer relationship management system, store client and subscriber information, deliver our email marketing, manage course access and host forms and automations.

Stripe (Payment processor - based in the USA)

This data processor does the following activities for us: They securely process payments, manage billing information and provide fraud-prevention tools for online purchases.

Others we share personal information with

- Professional or legal advisors

- Suppliers and service providers

- Professional consultants

- Third parties:

- Professional or Legal Advisors (UK), They may access limited personal information when providing us with accounting, financial or legal advice.,

- Professional Consultants (UK), They may have limited access to business information, such as customer profiles or marketing analytics, to support branding, marketing or business development work.,

- Collaborative Trainers or Guest Speakers (UK or international), They may receive attendee names or email addresses when co-delivering training sessions, webinars or joint events.

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Go High Level

Category of recipient: CRM and marketing automation platform

Country the personal information is sent to: United States

How the transfer complies with UK data protection law: The International Data Transfer Agreement (IDTA)

Organisation name: Stripe

Category of recipient: Payment processing service provider

Country the personal information is sent to: United States

How the transfer complies with UK data protection law: The International Data Transfer Agreement (IDTA)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

20th November 2025